Epocrates provides critical tools to clinicians to make the best decisions possible for your care. As the company was rolling out a suite of mobile apps, they wanted a fresh perspective to reach medical professionals. I simplified the content strategy and collaborated with a UX designer to elevate the primary actions. Then it was time to introduce a bold new color palette, engaging photography, and custom illustrations to achieve an approachable design aesthetic.
Agency: Viget | Role: UI Design & Content
Epocrates – Homepage
Epocrates – Why Epocrates?
Epocrates – The Epocrates Network
Epocrates – Mobile Apps