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Duke University Admissions

College admissions isn’t necessarily a topic that most people want to cozy up by the fire with a cup of coffee and spend quality time reading about. Nobody likes to fill out forms and write essays, so the Duke University Admissions department had a vision to capture the Duke experience by telling stories of real students.

Using dynamic video, powerful statistics, and beautiful imagery we were able to captivate visitors attention which dramatically increased engagement with the site. Duke has seen an increase in quality applicants since the site launched, and the perception that college admissions is boring is forever changed.

Agency: Viget | Role: Design & Content Strategy