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Crocs

We know them as the colorful clogs with holes, but these squishy shoes are so much more! As the Crocs hype was just beginning to hit an all time high, the company started offering new styles outside of their well-known clog line. The proposal that I helped create delivered a strategy of personalizing shoe choices beyond just picking a bright neon color. We put the new styles at the forefront of the experience and featured them in lifestyle situations that helped customers see themselves wearing Crocs in any situation.

Agency: Viget | Role: UI Design, UX Design, & Proposal Strategy