Mark Steinruck

Crocs Proposal

In response to an RFP from Crocs, I helped craft the strategy and comps to show Crocs how we could help them redesign their site. The primary goal was to raise awareness of the shoe styles that didn't fall into the commonly known clog line. We did this by giving these newer styles more prominence in the design, and featuring them in lifestyle situations that customers could connect with.

Agency: Viget | Role: Strategy & Designer with Peyton Crump

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